Oliprime plastered 2500 posters on 150 facades all over the city of Montreal
Montreal, Thursday, April 14, 2016 – As part of a communications campaign, the Beachclub team is launching several innovative stunts this summer, starting with an unusual initiative which plastered Olivier Primeau’s SnapCode on 150 facades all over the city of …
Olivier Primeau’s press conference delivered more than 1 million impressions
At noon on Thursday February 25th, Olivier Primeau hosted a not-so-traditional type of press conference on his Facebook page with a prerecorded one minute video. In the video he plays both roles; Étienne the beach blogger and Olivier the president of Beachclub. The one …
Peyton Manning’s free Budweiser endorsement worth upwards of $14M in media exposure
It took Peyton Manning about three seconds to accomplish the game’s biggest brand plug. The Super Bowl is the advertising world’s biggest day of the year, and it doesn’t come cheap for most brands. This year, companies paid $5 million for 30 …
How Veuve Clicquot Perfectly Utilized The Power Of Influencers During Le 24hr De Tremblant
Brands are ramping up their efforts with influencers in hopes of reaching new people online. Why influencers? Because of the sheer amount of audience some influencers have accumulated online. Social Media Influencers are at a more basic form content creators. They …
The Best Advertising Campaign Of All Time: “Think Different” by Steve Jobs
Steve Jobs is widely considered to be the best marketer/entrepreneur of the 21st century. When he returned to Apple in 1997 from his decade-long exile, he immediately reunited with Chiat/Day, the agency that brought us the world’s first viral advertisement “1984“. …