The last time we talked about impressions, it was when Olivier hit the 150 million impressions benchmark back in July of 2016. When he purchased Beachclub, he unknowingly entered the world of online entertainment as well. One of the first thing we did was activate a public figure Facebook page under his own name “Olivier Primeau”. His public figure Facebook page was used to tell his story, build his brand, and cultivate a community of fans who are interested in following his adventures via content published on a daily basis.
As he started publishing content to his page we saw instant success and allowed us to reach millions of new people. As of today, his page has 118 000 fans and has translated into 361 million impressions delivered to people around the globe. Not only did he deliver a lot of impressions, he generated 35 million video views. This enormous exposure online has allowed him to collaborate with a few really cool brands.
Bud Light x Snapchat Collaboration
Bud Light put Olivier’s snap code on a limited edition bottle. When Oli posted the photo to his Facebook page it reached 268 000 people and generated more than 6000 engagements. A great stunt for Bud Light in the Québec market.
Loto-Québec got in touch with Olivier Primeau and I to help them raise awareness of their new loto product called Grande Vie. You can read more about how we delivered 1 million impressions here.
We made a viral video with Pepito and the Lawlor Brothers. The video generated 250 000 views on Olivier’s Facebook page.
If you are interested in collaborating with Olivier, send an email to [email protected] and tell us about the project.